Manufacturers gain a digital advantage through our digital marketing efforts, but they have a powerful advantage on Google and other search engines by establishing a digital catalog of parts.
Manufacturers of Fastening Products gain an incredible advantage by registering their brands on Bay Supply. It establishes digital exposure through online search with Google and other search engines. In addition, it increases their discovery on the Platform to Buyers.
However, there is a much more powerful opportunity for a Manufacturer to take advantage of this digital exposure for their brands through Search Engine Optimization (SEO) and support their Distributors by giving them closer access to end customers with a consistent branding experience.
The power of the Bay Supply network is a centralized parts catalog of manufacturer part numbers and specifications for their brands. The majority of Buyers search Google and other search engines by manufacturer part number (MPN). A manufacturer that does not work with Bay Supply to build their online digital catalog of parts and add digital assets such as catalogs, manuals and videos, will not maximize their exposure online.
Manufacturers have an opportunity to significantly expand the digital footprint for their brands. Buyers gain instant access to vital information to make a purchase decision and distributors leverage the catalog to communicate and transact business with customers with a consistent branding message.