Buyers aren't searching on your website first.
74% of B2B buyers research at least half of their work purchases online.
91% of B2B buyers prefer to buy online once they have decided what to buy
- Do you believe that a buyer will simply visit your website and end their search?
- Did you know that buyers send an average of 12 RFQs via email, contact us buttons, phone calls and fax after visiting approximately 30 websites?
- Do you believe a buyer will continue to tolerate visiting multiple manufacturer and distributor websites for fragmented information gathering?
- How long do you think buyers will tolerate chasing the supply-chain before a new Platform like Bay Supply offers to bring the supply-chain to them?
The answer is pretty obvious. We have all witnessed the examples of technology leveraged to simplify and streamline processes. Who in their right mind thinks our current industry is truly serving our customers adequately and providing the tools to help them source efficiently?
Every B2B business must establish multiple channels digitally to effectively brand themselves and establish a larger digital footprint than their own website. It's a simple fact.
Your customers are looking for a better way to source and transact business and if they don't find you there, they will certainly find your competitors.
The important thing is that Manufacturers keep abreast of what's happening in the Fastener Industry and to evolve to be where their buyers are.
Bay Supply should be part of your digital marketing strategy and we rely on our Manufacturer partners to build exactly what your customers, partners and peers need.... a faster and smarter way to transact business through new digital channels.