Not at all. Bay Fastening Systems is a participant of the Platform as a Seller of our on-hand inventories.
For most Distributors that serve the 2,000+ categories on the Bay Supply Platform, Bay Fastening Systems is a peer that represents approximately five (5) primary categories.
We created Bay Supply with a much higher purpose of serving the Fastening Products Industry and the 40,000+ Buyers that have been sourcing on Bay Supply for years.
The Bay Supply Platform is founded on trust. All Distributors and Manufacturers on the Platform are marketed equally.
Availability of product is crucial. That's what Buyers need and they need access to your core Distributors in a more efficient way. Supply is falling short of meeting demand and the supply industry has no choice, but to make sourcing easier for buyers in the way they wish to source.
While we understand that some Distributors may see Bay Supply as a threat, we see this as an opportunity for Manufacturers and their Authorized Distributors to grow their digital channel business and that initiative should far outweigh any concerns of threat.
Historically, there has been pushback from B2B Manufacturers and Distributors when it comes to marketplaces, but we're way past that era.
"Even before marketplaces, your customers were accessing multiple supplier websites across monitors and devices to create their own comparisons. By participating in the process, rather than resisting, you're making it easier for them. When it comes to customer experience, you have to give an inch to get their attention and prove value."
- Jonathan Whiteside, Principal Technology Consultant-
The way the B2B research industry sees a specific industry marketplace is fairly clear:
If your customers or competitors are already there, why shouldn't you? Evolve to be where your buyers are, and enable them to self-serve through the channel of their choice.
Bay Supply provides Manufacturers and Distributors with the opportunity to reach a large and captivated audience.