Brand Profiles provide Manufacturers with rich content for online search to promote the unique benefits and value propositions for the fastening solutions they manufacture.
When completing Stage 2 of the registration process, Manufacturers identify the categories of products they manufacture and list each Brand that they own.
After saving this information, a button appears on the bottom of this section to "Complete Brand Profiles". The Manufacturer's Brands automatically list on a page so a Manufacturer can upload Brand Logo's, complete short descriptions and long descriptions about their Brands.
This is an important step for Manufacturers because a Brand Profile defines the value of their offerings to their customers and new Buyers, establishes a controlled digital branding foundation and the content is leveraged for search on Google and other search engines as well as on the Platform to increase discoverability to Buyers.